NEW FOR 2011 – UK Distributor of the Year

Linked into this, Dickies is also launching a complimentary award scheme for its own distributors and the finalists for both competitions will be hosted at a gala Awards Finale in early November.

"We see this as being complementary to the existing Worker of the Year initiative” continued, Maurice Morton. "And in fact, we’ve taken it one step further, because part of the judging as to who will be our UK Distributor of the Year is actually based on how well the outlet in question promotes the UK Worker of the Year scheme to its customers.”

The criteria that will count towards who becomes Dickies Distributor of the Year are as follows:

• The best participation in helping to promote UK Worker of the Year
• The best sales performance of the year – which will be relative to the size of the oet
• The best standard of presenting Dickies products in showroom

Representatives of the top performing outlets will be invited as guests of Dickies at the Gala Finale of UK Worker of the Year in November. There, the winner will be announced and will be presented with an specially commissioned trophy and £2000 of Holiday Vouchers.

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